My Life as a Former TV Guy
I worked in TV News from 1993 until 2002. It was a lot of fun and for a kid just out of J-School. I got to go see some of the most amazing things…interview the most amazing people…and go to some amazing places. I met US Presidents. I met murderers. I met astronauts. And I met grieving families. I learned something new everyday. Literally.
Buty it’s hard to watch tv news anymore. Not that I lived in the “glory days” or anything. But my opinion of what I used to do has changed over time.
Journalists are the backbone of our American Democracy. I believe that with all my heart. But local news has been ruined by news directors working at their 5th TV station in 10 years…and consultants – who are former News Directors. They go from station to station…preaching how they can “turn things around” by just tweeking the look of the graphics. Changing the slogan. Spending $225,000 on a virtual news set. News Directors are not marketers and they have NO CLUE how to manage a brand.
But therein lies the problem. Why is “the news” being branded???
So there you go…that’s why I can’t watch TV news anymore. The news shouldn’t be branded. It is not a product. It is information. When information is branded…it is immediately tainted.